How SEOHive's Pathways Work

It's no surprise that when you try to productize something as complex as SEO, there are always going to be some queries... This page outlines how each pathway works, what you can expect, and what sort of commitment we need from you as our Agency Partner.

If you have questions about our onboarding process, details for the specific part of our delivery can be found here.

As mentioned on our home page, there is no long-term contract for any website, all we ask is that you try to commit to a single pathway for at least 3 months so that we can start to demonstrate some solid results for you before moving on to a different technique.

Jump to Pathway:

Content Pathway

The content pathway is the pathway where we have the most communication with you as the client – this is due to the planning and delivery phases of our content pathway.

The pathway works on the following monthly cycle:

  • Week 1: Planner Created, Delivered, and Approved
  • Weeks 2-3: Content confirmed, researched and written
  • Week 4: Content Proofed and Delivered

Our "Planner" document is a Google Doc that provides somewhere between 8 and 10 possible content ideas for your client, based on your keyword research and the authority score of the website.

Each month we will generate around 2,500 words on this pathway (+/- 10%). We therefore ask you to choose either 1 long (around 2,500 words), two medium (around 1,250 words each) or 4 short (around 650 words each) ideas from the content planner and submit them back to us via our project management system. You can also flag if you like the other ideas (so they'll roll on to next month) or if you don't like them and they will be removed.

It's entirely up to you as the agency partner whether you want to choose the topics on behalf of your client, or if you want to share the list with them and make the selections together.

Once we have received these back from you, our copywriting team will get to work actually writing the content. These will be delivered as they are produced (so you may well receive your first article well ahead of week 4). Once the copywriting team are done with them, our Content pathway QA team will also proofread them for consistency and will supply them back to you as a Google Doc with the Meta Information and appropriate (royalty-free stock) imagery.

If you have any tweaks or changes, please just let us know.

Once each piece is approved, we'll even upload it as a draft directly to your client's website – all you have to do is schedule and publish it!

On-Page Pathway

Our On-Page Pathway takes care of all the technical and on-page optimizations you may need for your client's website.

Through the onboarding process, we will have generated you a technical audit (SEO Healthcheck) Report. If you subscribe to the on-page pathway, our team will start to actively address these technical issues in priority order, unless we receive any other specific priority requests or instructions from you.

The Pathway includes 5 hours of optimization time per month within the pathway fee. Generally, most sites spend the first 1-2 months focusing on technical seo fixes and improvements before moving on to more in-depth copy optimization or other site-specific needs.

Each month, we will create a "hit list" of the tasks that will be addressed for you and you will be able to monitor their status through your dashboard. If we need any other information from you then we'll reach out directly.

As well as completing all the technical aspects, this pathway can also be used to optimize copy that already exists on the website. Maybe you write the copy yourself, or your client likes to do it, then we can go and make sure that the keyword placement is right, that any internal linking is done properly and that your overall website hierarchy is in line with your keyword research and competitors.

Essentially, if you want it to, this pathway can become your own SEO Manager for each client so you can be hands-off.

NB: Please note that if you do send us any direct requests, this will knock some items of the monthly hit list and these will bounce to next month. 

On our Link Outreach Pathway, we source, prospect and confirm links on behalf of your clients (or collate the details you need to gain the link). You will receive a report each month itemizing the work that has been done for you.

The first thing we do on this pathway is a full backlink toxicity report of your existing links. If we need to do a disavow exercise off the back of that, then we can sort that for you.

Once we know your existing profile is clear, the techniques used for link outreach are:

  • Client niche-based outreach
  • Broken Link Research
  • Guest Posting

We then go and outreach to 50 prospects every month for you, and follow up with them a couple of times too! When we receive a positive response, we do one of two things for you...

  1. Obviously, if we CAN build you a link, we will! 
  2. Otherwise we'll pass the prospect back to you for further action. This might be because they need some extra information, or because it's a guest posting opportunity and the post needs to be written.

We realise that writing guest posts can be a daunting task. Guest posts are really difficult for us to write on your client's behalf because they need to be super reflective of your client. They obviously sit alongside content from other authors and not within the context of your clients’ site, therefore we need to ask that you or they write the content for guest posts. 

We don't leave you on your own with the guest posting though as we offer an editorial service as part of the pathway that includes substantive and grammatical editing of 1 guest post per month!

In some cases, link trades or reciprocal guest posts are offered by our prospects. We'll always mention these to you, but please bear in mind that a rejection of these requests could affect our link building efforts for you.

 

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