025 – Structuring Recurring Services

00:00.00
peteeveritt
Hello and welcome to this episode of the wp seo show I am Pete and I’m joined by my good old mate Jeff from California a how’s it going but I’m very well I’m very well.

00:09.65
Jeff
Um, hey it’s pretty good. How are you man.

00:14.11
peteeveritt
Has been a few weeks since we recorded one of these we’ve ah had a good old easter break in the last few weeks which is ah which has been good. Do you get some downtime. It’s end of that conversation then.

00:22.79
Jeff
no ah no actually ah yeah there we go quick 1 um, actually for the kids ah spring break the wife and the kids took a little road trip ah without me unfortunately I stayed home to work and take care of the animal. So. Did I have downtime not necessarily but I did have some quiet time and it was ah I missed them. But it was nice to at same time kind of give me a little little bit to recharge and stuff like that. You know I live in a freaking zoo. You’re right about that I live in a zoo not by choice i. Love you guys.

00:49.70
peteeveritt
Well and and you do live in a zoo. Um, yeah.

00:58.51
peteeveritt
Ah, well the the animals or the humans. Ah.

01:00.76
Jeff
The humans the humans and the fact that we have the animals should prove my love to them. They should never doubt it I love animals too. But I don’t love owning animals as many animals as we have. Ah.

01:08.73
peteeveritt
Ah, there we go there. We go.

01:14.88
peteeveritt
See I have this deal with our kids So We we have a dog and he’s Great. He’s called Dobby and um, yeah, he’s he’s fab. However, the deal was with the kids was. We would have a dog dobby is that Dog. So. I mean I don’t want to sort of labor the point but one day he will be no more and I I’m not looking forward to that day I will shed a tear and I will be sad to see him you know, bid him on his way but there won’t be another one that is you know he is the dog that is what you need to I have fulfilled my part of the bargain. The bargain was. Ah, dog you have him.

01:53.00
Jeff
I Think in our house there is a hole that needs to be filled by a dog at all times I’m just or multiple dogs at all times. None just is what it is. It is what it is.

02:04.81
peteeveritt
Anyway, fair listener. You will be pleased to know that Jeff and I started this ah show by saying we’re not going to talk about the weather which we haven’t done but instead we managed to fill the same length of time talking about ah the various levels of love for for the pets that we own and we do have a theme in mind for today.

02:14.53
Jeff
Nope.

02:24.46
peteeveritt
Which is all to do with structuring your Seo retainers and ultimately basically helping you sell Seo retainers by having a clear idea of what it is that you offer. Um I maybe for a bit of background a bit of context just for a moment. It is worth saying that. But. Part of the reason that we’re recording this episode is because we get asked lots of different questions about lots of different ways that could we do this could we do that can you help with this can you help with the other and a lot of the time it comes down to the fact that we know we’re working with agencies who. Maybe haven’t sold a lot of Seo retainers before they have a lot of questions and sometimes it feels a little like the end client is trying to drive kind of the structure of things and really if you’re’t going to listen to any more of this podcast the the real crox of it is to have a framework at least that is your non-negotiable. This is what you know this is what we deliver. This is how we do it. There may be a scale to that like a minimum or maximum that we can operate between but this is how we do it and this is what you’re buying. This is what you’re gonna get if you work with us and if you don’t then you know if you want something different then maybe you need to consider something else. Um. So I think that’s that’s basically a good background unless you’ve got anything else to add.

03:44.89
Jeff
Yeah, no I think I think you’re right? Um I do actually I think it’d be smart to I noticed. It’s the wp seo show but all of this really can apply beyond seo right? Like if it’s whether it’s a web design project or web maintenance or security or I mean there’s so many different things. But like the deliverables are your deliverables and you know and that’s that I mean there’s some people are reactionary. Some agencies are reactionary and they kind of insert themselves in between and kind of go. Okay, client. What do you want? That’s opening a huge can of worms right? when you kind of go all right? We’re here. What do you want to? do you know? it’s whereas you know. You can look at what we’ve done with seo hive and that’s what a lot of our agency partners have done too whether it’s after they started working with us or before to start working with us. But you know they said here’s our package right? here is our careplane here is our Seo package and you get x y and z and that’s that that doesn’t mean they can’t go beyond that. They can’t mean it doesn’t mean they can’t do custom stuff or solve other problems. But for their bread and butter for their agreements for their monthly recurring is what it is otherwise things can get out of hand very quickly.

04:53.92
peteeveritt
But I and I think the thing that one of the things that trips people up is the fact that you’re talking about monthly recurring and you know if you were good if somebody comes to you and wants a website building. Then generally we all ask very similar kind of questions. So okay, so what’s the navigation like what are the pages that you go need. What are the Templates we’re going to need to design. Do you have an existing website. How big is it. Do we need to bring the content over have you got copy have you got images. Yeah, it’s all the same kind of stuff and we go through that every day and produce quotes that then. Help people build websites and okay, we’ve all built websites for values that we wish we hadn’t done. We’ve that that’s like a rite of passage in in our industry and but we get to a point where we’re relatively comfortable costing up what websites it. It’s.

05:33.36
Jeff
Um.

05:44.40
peteeveritt
It’s what we do yet the minute that you say you’re going to then do something monthly for somebody and for some reason Seo seems like it’s bigger than things like maintenance plans where well maintenance plans. Well yeah, well we’ll we’ll just operate within the safety of wordpress and we’ll update your plugins and we’ll take you backups and we’ll. You know if you if if it all goes down then we can do a disaster recovery thing and if you need some changes. We’ll give you an hour a time again. It seems easy when it gets to Seo all of a sudden you seem to have too many moving parts and people get nervous about it and I think a lot of the. A lot of the agency owners that we’ve dealt with it’s certainly the ones I’ve had strategy sessions with um and if you want to book a strategy session Seo hive dot co forward slash strategy hyphen session and we can have an hour and talk about a client. We can talk about anything you want within reason. But.

06:33.39
Jeff
Um, this podcast is sponsored by Seo hive.

06:39.49
peteeveritt
Well, there has been an intro and there’s going to be a tale to this. So yeah, yeah, okay, um, but ah, a lot of the agencies because they they don’t carry that same confidence in talking talking to clients about.

06:40.90
Jeff
Now Now there’s a mid midstinger.

06:56.88
peteeveritt
How ah Seo is going to work because of that it’s almost like the client can sense it. They’re like our pets they can sense when you’re not you see how tied that in there you know the little little little Li little ah’ gonna say limbo That’s not I mean um Improv Yeah, right? ah.

07:10.88
Jeff
Um, that’s why you’re the best host ever.

07:16.74
peteeveritt
You know? Ah, ah, they they can sense the fear they can sense it so you know it is absolutely within a client’s best interest to try and get the best value for money that they can and almost it’s like they start turning the knife can we get this? can we get this? Can we get this. And is the Seo Suppliers the white label guy at the other end with and getting requests saying hey we’ve got this lead for Seo and we think they want some content but actually they want like this whole list of stuff and can we can we wrap that into a package. Do you have something for that and actually what you know by all means we can help out with some technical stuff. That’s not a problem. But. The crooks of the retainer. The crooks of the ongoing agreement are these deliverables. You need high quality content or you need this, you need your local taking on and looking after consistently over a period of time with with citations being built. Or you need to clean this stuff up and we’ll just do an seo booster as a one off to begin with but it needs to be that kind of that kind of clarity we do this and we can fit your problem into our solution like this or we don’t do it at all.

08:20.75
Jeff
Um, which I have to be honest, this seems really kind of obvious in a lot of respects but when it comes down to seo and and just just my experience even before come you know before starting Seo high with you years ago was there’s so many Seo providers out there that do the exact opposite of this. And it blows my mind that people give them um and give them their money. Um, and it’s not that they’re bad maybe they’re I don’t I’m not saying they’re good or bad or they’re doing you know they’re lying or whatever but I have had so we have had so many calls with people as oh you know we have this Seo team or person or whomever and we go great. What are they doing. They’re like I don’t know and it just it just blows my mind. How many people out there are just like writing a blank check every month and and not knowing what they’re getting for it or not caring what they’re getting for it and yeah I mean we’ve had how many times have we countless times right? We’ve been in that that have that same conversation and so.

09:04.78
peteeveritt
Yeah.

09:16.30
peteeveritt
Um, so to in in all this is this is not no exaggeration by any stretch. It’s early april in fact, it’s mid April Twenty Twenty four at the time of recording and.

09:16.56
Jeff
I Mean that was what we wanted to solve really with his yeahive.

09:31.26
peteeveritt
I would say I’ve had at least 10 sales calls this year in 2024 that where that has cropped up. We’re into double figures in 3 and a bit months.

09:37.83
Jeff
Um, yeah, yeah, it’s it’s it’s like a I won’t say pandemic but I don’t want to use that word epidemic I don’t know no.

09:47.61
peteeveritt
No no dad. It’s not open that kind of worms we’ve already. We’ve already like cheesed off the animal lovers in this episode. Let’s let’s not get the pandemic pandemic in there as well.

09:57.80
Jeff
But it’s just yeah, anyway, that was just kind of maybe a little bit of event there but it’s just been one of those things that I kind of you know you? you don’t want to ever repeat judgment or whatever. But for the longest time I just figured that was with all Seo was it was just the biggest scam in the world you know and then we got together. We were able to kind of come up with some plans and realized. Wait a second you know we can we can design something that’s applicable to I don’t I’m just throwing a number up 80% of sites out there right? 80% of businesses out. There are going to benefit majorly from this and then there’s this small percentage that really needs some custom handholding or you know next level support or something. But. You know we can package something up and then in turn you know by by just by the natural. Ah, you know evolution of this our agency partners have been taking that and running with it and doing the same exact thing and it’s it’s been a big success but we still see quite often. How you know in the middle of you know how? ah. Unknown all this stuff can be and and and undefined and just the problems that that creates for people.

10:55.66
peteeveritt
Well and I I think the problem with that comes we we had a very similar discussion to this before we put together our sales presentations. So um, if you haven’t seen them yet on our website we have a download. It’s completely free. It’s not just for It’s not for customers. Well. It’s for anybody. Um, where we can. We give you the structure of a sales presentation as to how to sell an an seo retainer um from memory I think there’s a bit of a walkthrough video on there as well. Although it was a little while ago that we put it together but that very much frames selling up. Ah, selling Seo as like framing an opportunity and I think the problem the problem with a lot of this stuff is that it’s very difficult to have a meaningful discussion about seo without some information and. You know, just like it’s difficult to have a conversation about a website without some information. It’s just the the information you need from a website you can glean off a phone call with the client. You know what What’s your navigation like how many pages have you got? What do you need it to do that kind of thing. The client’s going to be able to tell you that whereas actually the information you need to talk about Seo you do need a little bit more. Background information so things like you know what are the types of keywords that you’re going to be after what are the competition levels of those keywords where are you right? now. Are we rebuilding a site or are we are we working with what you’ve got and if we’re working with what you’ve got what states are in and.

12:24.73
peteeveritt
We’ve we’ve talked before about the importance of a discovery session but actually that’s that can actually be a real key part in selling your seo retainers because what we find a lot with these clients that come to us with these wacky problems is that what they’ve tried to do is they’ve got a client that’s interested in. Having some seo services and they’ve gone straight into selling a an seo package every month for however, long without and actually what might have been a better thing to do would have been to say look well why don’t we call it month one or why don’t we call it a discovery phase or call it. Whatever the heck you want but actually let’s let’s. Put some time aside, let’s make plan. Let’s make a strategy. Let’s get the information that we need and then this is the way that you know then we can dictate the way forward seohive can certainly help you gather that information we can have a strategy call go through it make sure you know what you’re talking about. Um but we. That would be a far better way for you as the agency to then say? Okay, so this is what the date is telling us. We’re not having this conversation where I’m having to panic and try and make an seo strategy as we’re talking that I’m not particularly confident in. Um, we have the strategy these are the services we can offer. We’ll put them together in this way. And it’ll cost you that per month.

13:40.71
Jeff
Um, you so you shouldn’t just ah wing it every time is what you’re saying.

13:42.18
peteeveritt
Yeah, bit like our podcast recordings.

13:47.50
Jeff
Ah, you ended abruptly there I’m sorry I didn’t have anything prepared ready to go right? there. Ah.

13:51.10
peteeveritt
Sorry yeah, no I know me try and give you like a a wink or a kind of you know some kind of signal that I’m coming into land and I just like I need to take a breath. So.

14:03.12
Jeff
Ah, Ah, yeah, but no, that’s that’s something I have seen quite often is ah you know people selling or signing up for you know I mean we support a lot of direct clients as Well. That just you know make weird decisions sometimes and you know you could you could sell something like that like an seo retainer and then find out Well really, the whole website is. Is a disaster you know I mean it. It requires a lot of work before you even start focusing on Seo. Um, yeah I mean they you.

14:34.40
Jeff
I’m just I’m starting to like sweat thing about all the technical problems we’ve ran into with like new clients that people have signed up. But oh my goodness wait a second let’s please address the actual problems before we jump into all of this.

14:44.49
peteeveritt
But you know it’s it’s all none of it’s insurmountable, but that the process for the process for this is is relatively relatively straightforward I mean and again we’re talking about the 80% of sites. Of course you’re going to come across the. Complicated international ah conglomerate type sites which are quite complicated quite complex. They have many many things going on. They’ve got huge backlink profiles and they they require their own special touch. But we’re talking about the vast majority of sites here. The the the Sme type websites. Um. Could be commerce could not be commerce but look basically you need to know the background information. You shouldn’t be giving that away for free. Um, but you know if you ah if you’ve. I don’t know built a website for a client you quite fancy them for a ah for a retainer in the future. You know, maybe you could wrap some of those costs into ah a preproject if you like but if not have a discovery process have have that in place so that you can gather the information it takes the stress off you. And everything can be a bit more considered. Um, you need to get stuff technically right first because if you don’t get the technical. You know if you if you don’t get the technicals right? Everything else you do is kind of in vain. Um, you know you can write the best article on. Ah.

16:11.60
peteeveritt
Ah, ballet shoes that the world has ever seen. But if it’s on a website where the site health is only like 42% Google is going to take a look at that and say it’s a great article on a site with the site health of 42% and so yeah, absolutely. So.

16:21.24
Jeff
No, they might say what article we can’t find it. It didn’t load in 20 seconds when we came to your website.

16:30.94
peteeveritt
Yeah, got bored not a by waiting not by the content because couldn’t get to it and so you know you got to get the technicals right? Then you can then move on to the the longer term strategy and everything that I’ve just said really goes whether it’s local or um. Ah, or site driven Seo you know on site Seo and then then you can get into the stuff that’s more of the recurring stuff. You know how how many what what content? do you already have do we need to audit some of that content. Do we or do we are we starting from scratch are we just going to write everything from new. Um. How quickly do you want to achieve these you know you can see the size of the opportunity here. The keyword research shows that there’s 50000 searches a month for your your products and services. How quickly do you want to start ranking for them. You know you want to do it in five months great way you need to look like this you want to do it in ten months okay well it can look like that you want to do it in three months where it’s going to need to look a bit more like this and. All of a sudden you can start to you can start to you know figure some of that stuff out.

17:29.97
Jeff
You know, talking about this now and of course listening to you here I’m I’m hearing a lot of things. It feels almost a little contradictory and I want to talk about that because you know we’re talking about recurring services productized services having a plan in place and then really just in this discussion. We’ve kind of uncovered that. A lot of time the beginning of the project or beginning of the sale or you know working with the client is not is not clear right? It takes some work. So I think what we need to kind of you know, think about and remind ourselves is that there is always time for those type of onboarding. Periods right? and you should do that. It’s responsible. It’s just it’s good practice have that first month be an onboarding or an assessment if you’re selling recurring services like this or you know do it as we’ve talked about paid discovery I mean but these things have to happen and these these are where things aren’t always straightforward. Like this is the time but that’s why you figured out the beginning and then you can get onto that plan. You know you know what you can deliver in that in that period. So do the assessment do the reviews do the strategy ahead of time and ensure that all of that works. You know.

18:40.83
peteeveritt
Yeah, and absolutely yeah, you’re dead right? Make sure it all works and by you being clear on that process when the client then starts to throw in things like ah you know hey I need by. Google Analytics sorting out or I this has never seemed to work or that has never seemed to work well then you know what the sort of the sprints what the tranches of work are that are coming up so we’ve got a ah research phase we’ve got like ah an onsite care phase if you like. And then we’ve got the content creation. Okay, well yeah, we you know we’re going to be. We’re going to be setting all of that stuff up as we go through and do a health audit of your site make sure that’s as good as it can be. So yeah, we can. We can drop that in there and all of a sudden you’ve gone from the client trying to lead the discussion with these random requests which are. Ah, we’re saying random requests because they’re random to us. They obviously are a concern to the end client. They you know they they make sense to them but they are then not steering the process. They are not. You know you’re able to have your process lined out and say right? Well that bit comes over here so we can address that when we get there I’ll make a note of it and we’ll make sure we address it for you. At that point but we’re not going to start randomly just doing all these things because you are saying that they’re important. We’ll take care of them. But we follow our process and this is the way the process works.

19:58.00
Jeff
I will admit I have certainly gone down excuse me a rabbit hole or 2 following things that clients have you know they’ve put a carrot out about this and said oh you know can you look into this forest us and you start looking into it and then you kind of go why and you you know. Some more info for a moment and they’re like oh because I don’t know I read something on Reddit. It’s like really that I just spent 2 hours like looking at that because somebody on Reddit mentioned that this might give you a benefit. No, it wasn’t important. Ah so. Ask why? sometimes and I mean the client they don’t know better and a lot of times they do have valid questions and valid concerns and and important things to go over but sometimes they’re just watercooler talk you know gossip and stuff.

20:39.14
peteeveritt
Yeah, yeah, and yeah, you know, um, we’re we’re all going to be like and and look I’m ah none of this I’m suggesting that you are like the clinical um dictator that ah forbids clients from making requests. Or any of that kind of stuff but the generally speaking the clearer that you are as the agency owner about your process the more you have the and the more the more space you give yourself to not be forced into discussions where you’re panicking to put. Things together because I think ultimately I think from a lot of the a lot of the discussions we’ve had with agency partners is you know that that the agency partner themselves almost isn’t quite sure how we’ve got here. Um. Because you know things have been brought up. They’ve been desperate to try and get the sale because you know they they really want the extra thousand dollars a month or $6 a month. Whatever it might be in order to you know, ah to to help their business so they they kind of agree to everything um and actually what they really needed was just to say. Just to step back and say okay yep, we can. We can do that as a month one on boarding phase you know or we ah our process works like this month one we charge x and four x you get this or we charge for a discovery session and it’s like that.

22:03.54
peteeveritt
And at the end of that we will then confirm what the costs are going to be from month to onwards we estimate them to be in this kind of range but we’ll firm up the farm. You know we’ll firm them up when we’ve got all the information to hand you never take your car to the mechanic and him tell you how much the fix is going to be before he’s lifted the hood. It just doesn’t.

22:17.58
Jeff
Um, yeah, ah.

22:20.62
peteeveritt
You know it doesn’t work that way. So why would it work any different in our in our industry or if you want to use the house example cars and houses they what websites get get ah compared to you’d never take your you know you’d never take ask a builder how much a house is going to cost without getting the plans done from the architect first. It just wouldn’t happen.

22:37.95
Jeff
Yeah, you know we’re obviously very strongly coming from the recurring revenue and productized. You know service type of viewpoint. That’s what we do. That’s what we sell obviously but all of this can still apply to a custom solution if you’ve got clients, you just have to do it the same way and and you.

22:53.12
peteeveritt
Me.

22:56.72
Jeff
You know, maybe it is not how I want to live my life run my business but maybe every client is completely different from the other this service you do is completely different but this process helps you solidify all of that. So these expectations are set. So maybe you’ve got 20 different recurring revenue clients and they all have different plans or different services. But you’ve put the work in you’ve set them up correctly, the expectations are clear. The deliverables are clear and you can just move into reviewing the results every month

23:22.50
peteeveritt
Yeah, and then know that the ideal is that fast forward a few months nobody is questioning what you’re doing and like this is now bringing us back to full circle to what what you were saying you know we.

23:36.82
Jeff
Yeah.

23:41.00
peteeveritt
Nobody should be particularly the guy that’s paying the bill at the other end or or girl that’s paying the bill at the other end. They should never question what it is. They’re paying for now with Seo. There’s kind of 2 halves to that. There’s of course there’s the tactical delivery. Well you’re paying us to do this. This is what we are doing for the money you know we’re producing this content. We’ve we’re monitoring these keywords. We’ve built these citations for you. Whatever it, whatever that package looks like that’s that’s the tactical side of things but they are. They’re also paying for an improvement in their business ultimately seo is really an investment in their business to help them gain longevity with their own business performance. So they’ve got to see both sides of that I’m not saying that it’s it should be time for money. That’s not the discussion we’re having here. But it’s it’s ah. On the same note they should never really wonder what it is that they’re paying for.

24:36.87
Jeff
Yeah, like you know the the deliverables are what they are paying for the results are what they are justifying that payment. You know what? I mean so it’s like you’ve got to obviously as the agency or the service provider. You know you are getting paid to do a job.

24:47.18
peteeveritt
Yeah, it’s good who I putting it.

24:55.75
Jeff
And then you know you but you can’t necessarily guarantee the results in all cases in that you can’t in most cases, you can’t guarantee a results. So then it comes to the point where their only real decision is is this worth our time and money and hopefully yes that is but it becomes real clear at that stage. You know it it is or it isn’t and this is what they’re doing not the. Let’s have a review and can you go over what you’ve did this month.

25:18.20
peteeveritt
But you’ve you’ve hit you’ve hit on a really good point which is maybe ah, a kind of a good point to maybe come into land a little bit with this but that is that there’s this misconception by a lot of end clients. Not so much agencies but a lot of end clients. The seo is free. I mean just because you’re not paying for the top 10 results in Google doesn’t mean it’s free. It costs you in 1 of two ways it either costs you in terms of time because you’ve got to structure the website correctly, you’ve got to make sure it’s healthy. You got to make sure it’s running quickly. You got to make sure the content’s right, you got to make sure that the content’s optimized for and Nlp you got to make sure. Links to it. You got to make sure that the scheme is set up. Great. You you the list goes on or it costs you in time in terms of money because you’re paying for somebody to do all of that stuff now the whole point in paying you or you paying us to to help your agency with that. Is that the cost in terms of money should hopefully be less than the cost in terms of your time in order to do it because you Mr. And client don’t really know what you’re doing with that. You’re getting the specialist in to help you so that they help you faster. But you’re going to have to put your hand in your pocket for it. Ah. And I think I think that’s that’s also something that ah agencies struggle with they so I’m not saying that they struggle with it in terms of the concept I think they struggle to vocalize that when a client challenges them with it. Um, and hence that knocks them for 6 before they start and then they.

26:43.72
Jeff
Yeah.

26:52.82
peteeveritt
Claw through this meeting desperately trying to get this recurring revenue sorted. Actually we just need to breathe just maybe we need to start a new podcast wp yoga with Pete and Jeff um, no, we don’t need to do that.

27:04.31
Jeff
Ah I can I know I can guarantee you I would not be good enough role.

27:09.95
peteeveritt
I definitely wouldn’t be putting that on Youtube let me put it that way. Um, yeah, ah so look I mean I hope you found this conversation. Useful I hope I hope that if you’re struggling with this you found. Some kind of um solace in the fact that you’re not the only 1 Ah, but.

27:33.30
Jeff
Um, yeah, and and I mean just take a breath right? like take a breath and plan I mean that’s that’s that’s really can be applied to everything in life probably but.

27:40.53
peteeveritt
Absolutely plan and look at the end of the day the world’s going to keep on turning right and a client that is really pressurizing you into well we need to fix this. We need to fix it now I need your price I need this. They’re probably not a great fit anyway. So the the thing is take control of the situation. And be confident in your process. You need to have the process you need to have thought it through and hopefully this episode’s given you some some pointers and some ideas as to what that process might look like and you know what if you need some support with it that process can include a strategy call with either of us and a. As I say you know you don’t have to be left on your own with this particularly if you’re new to this or yeah, the the last one was a car crash and you you want to make sure that you get it right again and and all that kind of stuff you don’t need to be on your own with it your your good old agony ants pete and Jeff for that to help if you need.

28:36.34
Jeff
Yeah, we can usually help but I don’t want to say talk some sense in but provide a lot of clarity in just ah you know half an hour an hour or so and kind of go over some things and. Get you down to the appropriate level to where you’re like all right actually this is doable. We can. We can move forward with this. We can make this work. We can make this succeed.

28:53.00
peteeveritt
And look let’s let’s not don’t go over the top with this business businesses are just full of people right? like you and me ah squidgy organic human beings and all they’re trying to do is business with other people. So There’s nothing really to be scared of with that. It’s just. People doing business with people. That’s it they go Maybe we should have Maybe we should have titled the show that.

29:15.51
Jeff
Business there. We go. Yeah, that would have been a good one. Well we still can because technically it’s not like this is live night. We’ll see.

29:27.20
peteeveritt
That’s what you think? no, it wasn’t life. It wasn’t life should make that joke. No, it wasn’t live.

29:31.48
Jeff
So if you’ve listened this long. Let us know did you like the title that we used or the title we changed it to and which one was it. You don’t know.

29:40.15
peteeveritt
Ah, cool. Well and if we don’t see you there and we don’t see you in a strategy session. We will certainly see you in the next show have a good one. Everyone.