Your team is working hard to optimize your client websites, but you aren’t seeing the expected results. Your goal was to reach a larger audience, and so far, you haven’t. You might have heard someone talking about how vital search engine optimization (SEO) is and wondering what this on-page SEO is why you should care about it.
Competitors are doing well, but you are concerned that you may not have entirely caught up to their level of success. It is time to focus on SEO to improve your website and business. SEO is increasingly more integral to your brand visibility.
If your website loads quickly and functions well, but it’s still not ranking high in search results, then it’s time to look into your on-page SEO.
What Is On-Page SEO?
On-page SEO is about optimizing the content on your website to ensure it is relevant and provides a great user experience. At the core of on-page SEO is smart keyword targeting.
Keywords are only mentioned in relevant areas so that content reads well, provides value to the reader, and encourages them to take action. Transition your mentality to smart integration of keywords.
Before you start adding those keywords, make sure you have a strong keywords list to begin your work. This list amalgamates relevant terms with the highest search volumes and competition. Then, use platforms like Google Keyword Planner, Keywords Everywhere, or SEMRush to find the best keywords for your market.
When adding keywords to your text, it’s best to avoid keyword stuffing. Over-optimization or keyword stuffing involves loading too many keywords in your text to a point where it might throw off web visitors and rank you lower on the search engine results page. Instead, stick to mentioning primary keywords 2-3 times for every 500 words of text.
What Are The Essential Elements Of On-Page SEO?
There are two elements of on-page SEO to look out for, and if you do these well, your website is sure to rank higher and attract more visitors. The higher your page ranks, the more SEO optimized it is.
Pre-Click SEO
Pre-Click SEO is what is visible to the user before they click on an option from the SERPs. Pre-Click SEO includes your title tag, URL, and meta description. The goal here is to compel the end-user to click on your page.
Post-Click SEO
Post-Click SEO is visible to the user after they click on your listing and land on your page, and it includes primary copy, main heading, subheadings, hyperlinks, and images. The goal here is to compel the user to take action.
The most critical elements here are your title tag and main text. These will affect your ranking more heavily, so you must mention your primary keywords, being careful not to stuff them. Again, positioning primary keywords at the beginning of your text, but be sure everything flows naturally and engages the reader.
What Is White-Label SEO?
If you cannot do your SEO, white label SEO will bring in the experts to do the job for you. White label SEO often involves an agency hiring a professional to provide SEO services under the agency’s branding. It’s a great way to maintain strong relationships with clients if SEO is outside of your offerings, but you still want to provide your client the value they seek.
It will also provide faster delivery to your client, with even better results than you could have provided on your own. As an agency, this upholds your reputation while also creating jobs for SEO experts who know what they’re doing and get it done right.
Link Building
One of the most influential factors for high rankings is building effective backlinks. Building backlinks ultimately develop your website’s reputation. When reputable websites mention you, your website becomes more credible, and search engines will rank you higher.
How to build effective backlinks:
Strong branding and content
If your website provides high-quality content or offers some solid products and services, and your brand is highly reputable, you can expect to see backlinks building without asking.
Build relationships with relevant partners
Reach out to other brands or publications and offer a piece of content that will help establish a connection and provide value to their website while linking to yours.
Growing Your Business In 2021
So why is on-page SEO important? SEO is vital to rank on the first page of search engine results to give your website its best chance. Many brands are competing to provide similar products or services in this day and age, so no matter how much you work to “stand out,” you need to also optimize for a high-quality relevance that will get you noticed and clicked on.
SEO Hive helps digital agencies with white-label SEO services. Our goal is to create monthly recurring revenue for your business. In addition, we offer proactive SEO services, so you do not need to be overwhelmed trying to manage SEO yourselves. Contact us today, and we can begin assessing your business and developing an SEO plan for your success.