As an agency partner, you need to be paying attention to your client’s SEO statistics and performance. If you’ve dug into Google Analytics, especially GA4, you know that there are many statistics being tracked, they’re constantly changing, and few make any sense when you review them. So how do you know which ones really matter and which are just vanity metrics? What are the silver bullet strategies that blast your client sites up the rankings?
You’ve likely focused on putting out SEO content here and there for your clients before, but maybe it hasn’t always returned the metrics you were hoping for. The SEO paradigm keeps shifting, so how do you manage to differentiate where to put your efforts and whether you should consider adding comprehensive SEO services to your service offerings in the future?
Let’s take a look at some of the statistics that you should be paying attention to in 2021 and beyond and help you get a hold on what you can offer in house and when to find a white-label SEO partner to bolster your offerings.
General SEO Statistics
1. 90,997 searches per second are happening on Google.
Every second, someone reaches out to Google and performs a search. According to Internet Live Stats, there are 90,997 of them and counting. That is over 7 billion searches daily — many of them are looking for you and your products or services.
2. 67% of search engine clicks go to the first 5 organic search results.
Once a user has typed their search terms into Google, they’ll then see a list of websites that are best suited to their search on a Search Engine Results Page (SERP). Advanced Web Ranking has reported that 67% of user clicks go to the first 5 organic search results.
Search Ranking Statistics
1. 70% of marketers agree that SEO is much more effective than Pay Per Click (PPC.)
70% of marketers agree that SEO is more effective at driving sales than PPC. The marketers are saying that SEO is better because they’ve personally seen the results.
Other reasons marketers agree that SEO is more effective include:
- PPC is faster to get the results you seek, but the return on investment (ROI) isn’t there.
- SEO might be slower with results, but the ROI doesn’t even compare with PPC.
- SEO helps generate leads organically.
- SEO is more effective for long-term growth.
- Once you land on page one of Google search results — SEO will help you stay there.
- SEO has a lower bounce rate compared to PPC.
- Fewer people are clicking ads these days.
If you’re ready to get started on your SEO content right away, contact SEOHive. Our comprehensive SEO services ensure that your clients’ sites are covered, whether it’s meticulous on-page optimization, carefully crafted link-building, or expert content marketing you’re after.
2. 12% of search queries have a Featured Snippet box.
The Featured Snippet box is the section displaying an excerpt of your web page in the SERPs. It gives searchers a quick glance at the information on your page. From there they’ll decide to click or not.
12% of search queries have a Featured Snippet box and having one is sure to give your page a click.
93% of marketers agree that the featured snippet box drives more website clicks.
SEO and Content Marketing
1. 36% of SEO experts say title tags are the most critical SEO element.
A title tag is the title of your website or one of its pages displayed in the SERPs.
Studies are showing that Google considers hundreds of factors when ranking a website in the search results. SEO experts agree that the title tag is the most important SEO element, followed by your website’s headers and its pages’ body content.
2. 75% of SEO professionals think content is key.
Content marketing is a huge part of SEO. If you don’t have it, Google won’t understand where to rank your website in the SERPs. Your poor customers wouldn’t know where to find you or even have a reason to find you.
This is why almost 75% of SEO experts think website content is the most important contributing factor for having an SEO-friendly website. Because of that, 79% of marketers say writing content for their client’s websites is their main priority, and 21% of those marketers focus on SEO writing.
1. 46% of all Google searches are locally based.
Google loves local searches. As a matter of fact, 46% of all Google searches are locally based. If you have an offline storefront, chances are many customers are finding you through Google and not from a drive-by.
An example of a local search is “car repair near me” to find a business nearby complete with a map and business information. Those searches are increasing in volume.
2. 72% of customers who did a local search visited the business within 5 miles.
It pays to have your business listed on Google and your content rank high in the searches because 72% of customers doing local searches will visit the business if it’s within 5 miles.
Think about all of the people who are local to you. If your website is optimized for local search, you could be bringing 72% of those people into your business.
See What All the Buzz is About!
While some creative agencies have a team ready to write blog posts catered to SEO traffic, not all businesses are prepared for the time commitment, nor are they trained on how to pick and maximize ranking factors for SEO on each of their varied client sites. If you’re looking to bolster your service offerings without the hassle of interviewing, hiring, and eventually scaling your own SEO team,
SEOHive is your white label SEO partner.
At SEOHive, we offer productized SEO services to ensure your agency stays on budget and ensures that your clients’ websites have the SEO expertise and metric management that they need to climb the rankings.
We understand that each agency has a different skill set and each client has their own unique needs. That’s why we created customizable pathways to allow you to build a campaign that aligns with your client’s goals. Each pathway delivers on specific SEO services that allow us, and now you, to provide the support needed most.
Get started today and see what all the buzz is about.