In the digital space, link building is critical as part of Search Engine Optimization (SEO) strategy. One of the best ways to boost your link building is to partner with social media influencers through blogger outreach.
Link building – or getting backlinks – is simply a way for your site to receive a link from another site that directs back to yours.
Now you’re probably wondering – why backlinks?
The answer to that is quite simple – backlinks build and validate authority, which in turn drives traffic to your website, and a website needs traffic to gain leads to convert into sales. The greater the authority – the higher the credibility. When both of these are high, then the higher your site will rank in search results.
So, how does blogger outreach link building work? Keep reading, and we’ll show you a few tips and tricks to get you started. Can’t wait? Reach out to us at SEO Hive to discuss your white label link-building needs.
What is Blogger Outreach
Link building takes patience, time, and consistent effort on your part. Utilizing blogger outreach can alleviate some of that stress and time constraint by helping you create quality backlinks.
To do this, you need to build a relationship with bloggers – and those relationships will not come overnight. If you are familiar with the term influencer marketing in any way, the concept of blogger outreach won’t shock you too much, because blogger outreach is simply a form of influencer marketing. This will only work if you choose bloggers who actually have influence with their audience, however.
In blogger outreach, you will be leveraging the bloggers own followers to get traffic to your website. You want to network with bloggers who have 1,000s of fans and get tons of daily traffic in your niche. This is the golden ticket – the bloggers you focus your outreach on should be relevant to your niche and have pull with the audience your products/services are targeted toward.
What you’ll be doing is seeking their permission to tap into their organic traffic through guest posting on their website and possibly their social media channels. This is a great way to gain exposure – getting a broader, more relevant audience to visit your website.
Bloggers tend to have a vast social media following. Many plug into more than one social media outlet – Facebook, Instagram, Snapchat, TikTok, YouTube – and more. Because of their social outreach, they hold a lot of power.
A backlink from their website works wonders for buoying your rankings and building your SEO strategy. Building a network with strong relationships full of influencers in your niche can also:
- Grow your network. Their network holds 1000’s of people ready for you to network with, too.
- Boost your chances of natural link building. Word of mouth works. Once one influencer sings your praises, others will follow.
- Drive referral traffic to your website through their social media channels. Networking with the right bloggers can cause a massive surge in your website traffic through their social media channels.
As you can see, building blogger outreach can be a win-win for you and your partners when it comes to building an effective SEO strategy that incorporates link building..
How Do You Get Started in Blogger Outreach?
Now that you know a little bit more about what blogger outreach strategy for link building is and what it will do for you, it’s time to talk about how to get started. With these few steps, you’ll be well on your way to building backlinks with influencers in no time.
Find the Right Prospects
The first step to building a successful blogger outreach program is to find influencers in your niche. You’ll need to find bloggers who are active and have a lot of followers. It won’t be hard to find these bloggers, but it will take some time and planning. You can set up a simple spreadsheet to keep track of everyone you encounter.
A few ways to find influencers:
- Search blog directories.
- Read through comments on a popular blog post – you’ll find other bloggers here.
- Keep an eye on your competition.
Engaging with Potential Prospects
Now that you’ve found some great influencers in your niche, you’ll want to engage with them. Doing so in a professional manner can ensure you secure backlinks through blogger outreach. The stronger your relationship with the blogger, the longer the benefits their influence will have for you.
Reaching out to anyone can be challenging at times. But, if you plan it before carrying it out, it will go much more smoothly. Here are a few tips for building your relationship with bloggers:
- Get to know the blogger and their niche.
- Communicate the foundation of your relationship from the start.
- Link to them first.
- Leave comments on their blog posts.
- Leave comments on their social media posts.
- Seek contribution to one piece of content.
- Write your best guest post.
Does Outreach Seem Like Too Much Work?
Link building and outreach is one of the most misunderstood and misused terms in the SEO industry. SEOHive’s link outreach pathway aims to help obtain links to your client websites from other websites in their industry.
SEOHive’s link outreach pathway is a proven process that has become an essential part of many agencies’ SEO strategy, but its many benefits go far beyond link building. Link outreach can help you expand your sphere of influence, build stronger relationships with your target audience, and improve your brand—all of which can help gain more exposure and traffic for your site and those of your clients.
You’re busy trying to manage your website and run your agency. Dedicating time to seeking out influential bloggers, developing relationships, and writing extra content can be a chore and a half, especially when you’ve got multiple clients to manage.
At SEOHive, we understand how overwhelming link outreach can be, especially for small businesses. We know building a successful SEO strategy takes time. We’re here to help. We’re a simple, transparent, and proactive SEO service that is here to help you sell and deliver – we’ll do all the behind the scenes work for you! Contact us today to learn how we can help.