Search Engine Optimization (SEO) is one of those terms that everyone has heard of, but not everyone knows the inner workings of. Sure, you know it’s crucial for ranking in search engine results, but do you really have to understand how SEO works?

White label SEO services take the pressure off of digital agencies because they allow you to offer your services (including SEO services) even if you don’t have the resources (human or otherwise) to flesh out your roster in-house. Remaining competitive as a digital agency in the 2020s requires more and more that teams are able to provide a one-stop shop for their clientele – one that handles a wide range of marketing services without the hassle.

You don’t need to be an expert in SEO to be able to confidently offer the service to your clients, but it is important that you can convey the basics and inspire confidence instead of dropping leads. Here is what you should know about how SEO works to help your sites get more search engine love.

It Isn’t A Quick Fix

If your customers think that updating their SEO will send them skyrocketing to the top of search engine results, they need to think again. Yes, SEO is essential, and it’s one way to improve your site’s visibility and traffic, but it can take time for the search engine crawlers to note the changes and index accordingly.

Website crawlers may work tirelessly to scan every inch of digital real estate on the internet, but there’s a lot to be covered. It can take Google anywhere from days to weeks to index updated sites.

What Search Engines Are Looking For

Indexing isn’t as straightforward as having web crawlers find your website and adding it to their enormous database. The entire process is complex and takes quite a bit of finesse.

Like digital detectives, website crawlers examine every page of a website to determine how each page might relate to potential searches. These crawlers search for specific things on every page to help them categorize and classify all of the content they see. 

Optimized Content

One of the most important factors that web crawlers examine is content. Good content works in two different ways. First, it should contain the right mix of keywords and keyword phrases to be indexed appropriately. 

Second, it should be engaging and valuable for the reader. If it’s not, they’ll click away within seconds, which could lead the site to be penalized by Google as irrelevant. Thus, a site’s content can often make or break it when it comes to SEO.

Relevant Title Tags

Small but mighty, title tags are the second-most important aspect of SEO. Title tags specify the titles on each page, but they also give people searching the internet a look at what that page is about.

If your title tags aren’t accurate, search engines will penalize you for it. You can have fantastic, snappy, memorable tags, but if they aren’t relevant title tags, it can mean the page gets relegated to the dreaded depths of Google’s many O’s.


Search engines want as much information as they can get about each site when it comes to SEO. Links help build a bigger picture of what each part of the website is about, what it’s for, and who it’s for.

Internal links help website crawlers build this big picture, filling in the details that help with indexing. However, external links are crucial for SEO. Websites linking to your site are helpful for indexing, but links from your site to other websites are helpful, too, especially if you’re careful to use the right keywords in your anchor text.

Building links can be time-consuming, but it’s an excellent way to boost the SEO of your clients’ sites. 

Reaching out to build links  is a lot of work, and that’s why many agencies simply don’t have the time or resources to dedicate to the task. That’s where white label partners like SEOHive come in with our dedicated link outreach pathway.  

Keeping Search Engines Happy

Most people recognize that Google’s search algorithm can make or break a website’s success. But the details of how the search engine decides what should appear first in search results can seem somewhat nebulous. 

The bottom line is that Google and other search engines are looking for detail, accuracy, and an intricate link between each page of a website and the keywords that users are searching for. Thankfully, your clients don’t have to understand all the details of how to keep the search engines happy, and neither do you.

Let SEOHive Deal With The Details

Your clients have different needs. No two sites will have the exact same SEO requirements and, when it comes to SEO, the devil really is in the details.

Your digital agency doesn’t have to do it all, even if you offer it all to your clients. At SEOHive, our monthly white label SEO service has the ability to deliver simple-to-sell SEO services to both new and existing clients in your web and digital agency with no long-term commitments.

Our priority is providing you and your clientele with premium content, expert optimization, and–of course–discretion. White label SEO is the quickest way to grow recurring revenue and ensure your clients are taken care of, no matter your scale.

With SEOHive, you have a partner you can trust to continue to build your clientele and bolster your service offerings long into the future. Get started today!